Executive profile
Strategic finance executive with over 15 years of experience partnering with CEOs to drive profitability, strengthen financial governance and build businesses for sustainable growth.
Experience spans multi-country, capital-intensive operations, Board and lender reporting, acquisition readiness and enterprise-wide systems transformation. Combines financial discipline and commercial judgement with hands-on experience establishing and operating a sports business.
Expertise
Core expertise
Eight disciplines built across 15+ years of finance leadership in the UAE and India.
- 01
Treasury & Working Capital
- 02
Financial Planning & Analysis
- 03
Board & Lender Reporting
- 04
Profitability & Unit Economics
- 05
M&A Readiness
- 06
ERP Transformation
- 07
Multi-country Finance
- 08
Governance & Corporate Operations
Highlights
Selected work
The CFO mandate
Executive finance partner to the CEO, leading strategy, finance and growth across the business.
4+years as CFO
Strategy
CEO partner on business priorities, capital deployment and growth decisions
Finance & treasury
Planning, cash flow, banking and management reporting
Growth
Commercial strategy, pricing discipline and regional expansion
Governance
Controls, approvals, tax compliance and material contracts
ERP implementation
Odoo across CRM, projects, procurement and finance
Group finance leadership
Head of Finance for an international environmental services group, reporting to the Board and corporate shareholders.
10countries
Board reporting
Group and subsidiary reporting to the Board and shareholders
Lender & treasury
Facility financing, cash and multi-currency operations
Controls
Cost controls, management information and reporting timeliness
Acquisition readiness
Preparing the Group for strategic investor scrutiny
ERP migration
From Sage to Zoho ERP

Concept to launch
Built and launched a sports academy end to end, from venue and licensing to operations and handover.
7launch workstreams
Venue Strategy & Selection
Company Formation & Licensing
Team Recruitment & Development
Policies, Systems & Processes
Financial Planning & Controls
Business Operations & Management
Management Transition
CFO advisory
Outsourced CFO services for client companies in the UAE, from financial models to audit and internal controls.
3years advising companies
CFO services
Outsourced CFO support for client companies
Financial & business models
Models that underpin plans and decisions
Process & procedures
Designing and implementing organisational processes
Audit oversight
Monitoring and guiding financial audits in line with applicable laws
Internal controls
Reviewing control procedures and recommending improvements
Career
Professional experience
Chief Financial Officer
Executive finance partner to the CEO of an events management business serving corporate, government and international clients.
Profitability transformation
01Drove a multi-year commercial and financial transformation, shifting from revenue-led targets to gross-profit accountability, improving project margins and overall profitability.
Commercial strategy
02Redesigned sales KPIs around gross-profit value and delivery KPIs around minimum project margins; strengthened pricing discipline, project reviews and resource allocation.
CEO partnership
03Advise on capital deployment, business priorities, commercial negotiations, organisational efficiency and growth decisions; challenge assumptions and align finance with operations.
Treasury and governance
04Oversee cash flow, working capital, banking, forecasts, budgets, approvals, management reporting, tax compliance and material commercial contracts.
Enterprise systems
05Led Odoo implementation across CRM, project management, procurement and finance, integrating business workflows, controls and management visibility.
Regional expansion
06Developed a phased Saudi Arabia expansion roadmap covering financial feasibility, operational readiness and resources; execution deferred in response to regional market conditions.
Strategic ventureTUSA Elite Tennis Academy

Mosaic Live subsidiary · Dubai, UAE
- Concept to launch. Worked alongside the CEO on his passion project, personally covering venue scouting, company establishment and licensing, coach and staff recruitment, and operational systems and processes.
- Operational ownership. Served as Manager named on the trade licence and ran the academy beyond the CFO remit, overseeing people, procedures, administration and daily delivery.
- Specialist transition. Supported handover of day-to-day management to a professional tennis operator as demands on executive time increased, enabling renewed focus on Mosaic Live and other projects.
Head of Finance
International environmental services group with operations across 10 countries and lender-financed, capital-intensive infrastructure.
Board reporting
01Prepared and presented monthly Group and subsidiary management reports to the Board and corporate shareholders.
Lender and treasury oversight
02Managed financial reporting and compliance requirements associated with facility financing, alongside budgets, forecasts, cash and multi-currency operations.
Capital-intensive operations
03Established reporting and cost controls for an asset-heavy processing business; supported finance–operations integration and commercial reviews.
Systems and controls
04Led migration from Sage to Zoho ERP; improved management information, reporting timeliness and internal controls.
Corporate operations
05Established Group-wide HR policies and procedures; supported contract review, supplier payment controls and VAT compliance.
Strategic projectAcquisition & Due-Diligence Readiness
Enviroserve · During tenure
- Acquisition preparation. Played a key role over nearly two years preparing the company for a potential strategic acquisition alongside ongoing finance responsibilities.
- Institutional readiness. Strengthened financial documentation, management reporting, controls and governance to support potential investor and acquirer scrutiny.
Financial Consultant – CFO Services
CFO services
01Outsourced CFO support for client companies.
Financial & business models
02Prepared financial and business models.
Process & procedures
03Prepared and implemented organisational processes and procedures.
Audit oversight
04Monitored and guided financial audits of companies in line with applicable laws and rules.
Internal controls
05Reviewed internal control procedures across companies and recommended improvements.
Unicom ERPApr 2012 — Jul 2016Unicom ERP Pvt. Ltd.
Kochi, India
Finance Manager & Business Analyst
Finance Manager
Budgeting & cash
01Responsible for budgeting, forecasting, cash flow and working capital management.
Financial strategy
02Developed financial strategies to establish the organisation, with timely and appropriate financial analysis and planning.
Business Analyst
Product lifecycle
01Worked closely with top management across all phases of the software business cycle, from strategic and tactical planning to design, development and implementation.
ERP delivery
02Implemented ERP across multiple clients in Saudi Arabia.
Cost reporting
03Maintained accurate reports of budget, operational costs and personnel scheduling.
Business–technology link
04Applied functional and technical knowledge as the key link between management and software developers, for effective and efficient operations.
Balan & Co., Chartered Accountants(opens company website)Oct 2008 — Apr 2012Kochi, India · www.balanandco.com
Audit Assistant
Breadth of practice
01Exposure to finance, bookkeeping, auditing, taxation and corporate law.
Statutory & internal audits
02Statutory audits, internal audits and limited reviews of companies across newspapers, educational institutions, logistics, construction, exports and related services.
Trusts & institutions
03Hands-on proprietary audits and taxation work for trusts and educational institutions.
Individual taxation
04Individual taxation and filing of income tax returns.
Education
Chartered Accountancy Studies
Institute of Chartered Accountants of India (ICAI)
2011
Bachelor of Commerce (B.Com)
Mahatma Gandhi University, India
Languages
- English
- Hindi
- Urdu
- Malayalam



